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COVID Face Mask Makeup
Whether you work in essential services, or you're just doing your bit to reduce the spread of COVID-19, the new recommendations are to consider wearing a mask in public.
It's a small action for the general public, but one that can greatly reduce the transmission of the virus between people in situations where it is difficult to social distance (e.g down the supermarket aisle or at a checkout).
There's no need to forgo your personal style when wearing a mask.
Kiana Beauty looks to Estee Lauder's Global Beauty Director @violette_fr for her advice on how to wear makeup under a mask, so that you accentuate the facial features that remain visible.
Image credit: @violette_fr
1. Keep your makeup look simple and fresh
If you're covering most of your face with a mask, there's no need to wear a full face of foundation underneath it as it will most likely rub off. Also, if you live in a humid environment, the combination of a mask, humidity and makeup will increase the likelihood of breakouts on your skin.
Make your COVID mask go-to makeup look super easy and fresh.
2. Conceal any pigmentation or shadows above the line of the face mask
Place your mask on before you apply your concealer to see the skin that will remain exposed. This will help you determine how low you can go when applying your concealer.
Violette LOVES Estee Lauder Double Wear Stay-in-Place Flawless Concealer. It is long-wearing (lasts 15 hours) and is transfer-resistant so it will stay on your skin rather than transferring onto your mask.
This concealer is also super comfortable to wear, easy to blend and provides a medium coverage with a luminous finish, that won't slip or slide, even in humidity or with sweat.
3. Add a sheer highlight to your cheeks to catch the light
To keep your face mask makeup look fresh and natural, opt for a sheer highlighter to add a luminous finish to your cheeks.
We love Estee Lauder Double Wear Brush-On Glow BB Highlighter and Clinique Chubby Stick Sculpting Highlight. These glide over bare skin to add a luminous finish to highlight your cheekbones.
Apply these along your cheekbones, then dab into your skin using your fingers.
You can also apply a small amount of highlighter to the inner corner of your eyes.
4. Wear some blush if you feel your complexion looks dull or tired
In order to stop the blush from transferring onto your mask, our beauty hack is to actually apply a long-wearing, gorgeous pink liquid lipstick onto the apples of your cheeks.
The team at Kiana Beauty has road-tested cream and powder blushes with a face mask, but have found that the liquid lipstick stays in place on the cheeks best.
We love Estee Lauder Pure Color Envy Paint On Liquid Lipcolor in Rebellious Rose - matte.
It is the perfect shade of pink to add a healthy glow to your cheeks.
Just place a small amount onto your finger and dab onto the apples of your cheeks to create a natural flush.
Wait for the liquid lipstick to dry before applying your mask to avoid transfer of colour.
Estee Lauder Pure Color Envy Paint On Liquid Lipcolor in Rebellious Rose.
5. Define your brows to frame your face
Shape and define your brows and fill in any gaps to frame your face and give balance to your features while wearing a mask.
6. Make your eyes pop
When wearing a face mask, you need to make your eyes pop to add some life to your face.
Choose a long-wearing eyeliner to line your eyes. We love applying the eyeliner in the lash line as this gives the illusion of thicker lashes and beautifully defines the eyes.
Don't worry about creating a perfect line, if you make a mistake, just use your finger to smudge the line and voila, you have effortlessly created a gorgeous smokey eye.
If you want to create the illusion of a more open eye, add a small 'wing' of eyeliner to the outer corner of your eyes and blend it using your fingers.
Estee Lauder Double Wear Stay-in-Place Eye Pencil is oh-so-easy to apply, sets quickly and wears for 12 hours without smudging or moving.
7. Add mascara
Choose your favourite mascara to add length, volume or curl to your lashes.
Be sure to apply the mascara from the eyelash root, to the tip to achieve lashes with va va voom.
Don't forget to do the bottom lashes too.
In the spirit of #maskingforafriend, here are some of our favourite looks to inspire you with your COVID mask look too.
Melbourne stylist @styledbysally
Image credit: @akimoto_kozue
Image credit: @ciaraferragni
Image credit: @styledbysally
Image credit: @chiaraferragni
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July 2020
