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How to Choose the Right Shade of Lipstick for Your Skin Tone with Estee Lauder


History shows us that during times of economic slowdown, the sale of cosmetics, particularly lipsticks, increases as women splurge on small, affordable luxuries to boost morale.

Leonard Lauder, of the Estee Lauder group, coined the term "lipstick index" in the wake of September 11 attacks in 2001 when he identified that lipstick sales increased during this difficult emotional and financial time.

History has an annoying way of repeating itself, and once again, we find ourselves at a time of economic and emotional stress.

What we've seen during difficult times is that when people take care of themselves on a daily basis, they do better than people who don't.

Your appearance is a great investment, even when times are tough.

Whether you're job hunting or de-isolating, taking a little time to take care of yourself and taking pride in your appearance will help you feel better and when you feel good, you look great.

This effort will not only get you noticed, but it will give you an edge and will be greatly appreciated by a society that is gently coming out of activewear and Ugg boot fog.

Wondering what the best lipstick colour for your skin tone is or how to choose a flattering lipstick colour online?

Let Kiana Beauty help you find the perfect lip colour for you, whether you have a warm, cool or medium skin tone with Estee Lauder's Lipstick range.

Lipsticks for Fair Skin with neutral or warm undertones

For a neutral, everyday lip colour

You're neutral-toned if you have a mix of pink and yellow in the base of your skin.

Neutral undertones look good in both silver and gold jewellery. Luckily for you, a wide spectrum of colours will compliment your skin tone.

The best shade for you is a shade that has slightly more depth than your natural lip colour so that it sits beautifully against your complexion and gives you a wonderful healthy look.

Take into consideration your natural cheek colour to ensure that your lipstick harmonises with your entire face. For example, if you have rosy cheeks, choose a warm, pink-based lip colour.

Image credit: @estee lauder.

Estee Lauder makeup artist @paula_marcos wearing Pure Color Envy Sculpting Lipstick in Discreet.

Image credit: @esteelauder.

@KarlieKloss wearing Pure Color Envy Sculpting Lipstick in Eccentric.

For a fun red lip

Red lips are a lot of fun to wear, so you want a lip colour that is vibrant and sits beautifully against your tone.

It's is recommended to avoid red with pink undertones. Although these will sit nicely against your skin, they won't give you that va-va-voom that a red lip colour should.

An orange-based red is a better choice and will always look great against your skin tone.

Estée Lauder's orange-based lipsticks have a beautiful warmth to them and will be very easy to wear with your colouring, giving you a healthy, vibrant glow.

Image credit: @esteelauder.

Model wearing Pure Color Envy Sculpting Lipstick Carnal 520. Pictured here in limited edition packaging. Limited edition packaging is no longer available from Kiana Beauty.

@violette_fr pictured wearing Pure Color Envy Paint On Liquid Lipcolor in Poppy Sauvage - Matte, a shade she created for Estee Lauder, inspired by the poppy fields in France.

Lipsticks for Medium to Dark Skin with a warm undertone

For a neutral, everyday lip colour

A way to tell if you have a warm undertone in your skin is if the veins in your wrist appear green, if gold jewellery complements your skin, or if you tend to tan easily.

Choose a lip colour that harmonises with your skin tone. You want to avoid cool tones because they will contrast with your skin depth.

The best lipsticks for warm undertones are lip colours in warm shades. Opt for a warm nude that matches your natural lip colour but with a bit of depth, so that it brightens your face without being overpowering.

Image credit: @paula_marcos, Estee Lauder makeup artist.

@mariagdejaime wearing Pure Color Envy Sculpting Lipstick in Irresistible.

For a fun red lip

Go for a lighter, fiery orange-based red to add some fun in your day. The warmth of the orange-based lip colour will harmonise beautifully with your skin tone and brighten your gorgeous face.

Image credit: @esteelauder. Model wearing Pure Color Envy Sculpting Lipstick in Carnal 520.

Image credit: @esteelauder. Model wearing Pure Color Envy Sculpting Lipstick in Carnal 520

Lipstick for Fair skin with a cool undertone

For a neutral, everyday lip colour

A way you can tell your undertone is cool is if the veins in your wrist look slightly blue, if silver jewellery complements your skin, or if your skin tends to burn easier then others when out in the sun.

Cool, pink-based nude shades are the best shades for cool undertone skin and will harmonise beautifully with your complexion.

We love Estee Lauder Pure Color Envy Replenish Lip Balm. It glides on so smoothly and the balm responds to your lips' unique chemistry to reveal the shade that's perfect for you!!

Image credit: @esteelauderuk. Estee Lauder makeup pro, esteepro_emmatillman wears Pure Color Envy Replenish Lip Balm.

For a fun red lip

Bring some old-school Hollywood glamour to your look with a cooler red lip colour.

Choose one that has pinky or blue undertones to it to create a flattering effect against your gorgeous fair skin.

Image credit: @esteepro_milanburge wearing Pure Color Envy Matte Sculpting Lipstick Decisive in Poppy.


Whether you're looking for a fresh-looking lip colour or a statement red, Estée Lauder has a lip colour to suit every mood, complexion and look.

Need more help finding the best lip colour for your skin tone?

Why not contact Kiana Beauty's Estee Lauder experts via our Ask an Expert?

Right now, spend $75 or more on any Estee Lauder products from Kiana Beauty, and you will receive a free 7-piece Gift with Purchase. Offer is available until Thursday 2nd July 2020, while stocks last. You can read more here.

Did you know that all Kiana Beauty orders come wrapped in our Free Signature Giftwrap and include a personal, handwritten note?

Kiana Beauty proudly offers free standard shipping on all orders over $50 and now you can buy your favourite Estee Lauder makeup from Kiana Beauty using Afterpay.

June 2020

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51 High St, Berwick, 3806
(03) 9707 1555

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