Originally founded by Guccio Gucci in 1921, Italian fashion house Gucci is known worldwide as a brand which creates luxury fashion, leather goods and other accessories. The double G logo was created in the 1960s and is easily recognised by discerning shoppers.
Gucci's first fragrance was released in 1981, and since then, has released over 80 more.
The Gucci Guilty fragrances revel in the notion of women and men who are truly liberated, living a free and perhaps eccentric life. The Gucci Guilty campaign features Lana Del Rey and Jared Leto.
The Gucci Bloom fragrances celebrate diverse expressions of modern femininity. The Gucci Bloom campaign features Dakota Johnson, Petra Collins and Hari Nef.
The Gucci Flora fragrances celebrate and commemorate famous floral patterns from Gucci's history, and their glamour and elegance.
In August 2019, Gucci released its first universal fragrance, Gucci Memoire d'une Odeur Eau de Parfum. Inspired by the power of memory, Memoire is a fragrance that transcends gender, and can be worn by anyone. The Memoire campaign features Harry Styles. Gucci has also released bath products as part of the Memoire collection.