07.06.2026
Reading time 6 min

Get Ready for a World Cup Experience Like Never Before in North America!

North America’s wide and wild World Cup will be an experience like no other | Emma Hayes

This World Cup promises to be unlike any other we’ve encountered. The sheer scale of the event is staggering: 104 matches featuring teams from across three nations, all played in 16 venues spanning multiple time zones.

For those unfamiliar with the United States, grasping its vastness can be difficult. To put it in perspective, the entire land area of England could easily fit within Georgia’s borders. Now, envision a World Cup stretched across Europe—imagine playing a match in the icy reaches of Siberia and then heading to the sunny Algarve for the next one. While FIFA has made efforts to ease travel, navigating the distances between venues in America, Canada, and Mexico will be a demanding journey. It promises to be an enjoyable experience, but fans will feel the strain, especially with escalating ticket prices.

Teams will face the challenge of crossing time zones, adjusting from sea level to high altitudes in cities like Mexico City and Monterrey, and dealing with extreme heat in several host cities. This heat isn’t just about temperature; humidity levels will also play a crucial role and could influence game outcomes.

The England squad has selected Kansas City, Missouri, as their World Cup headquarters. I was somewhat taken aback by this choice because, while Missouri is known for its warm hospitality, the oppressive heat and humidity can be daunting. As someone raised in London who thrives on overcast days for football, I understand the players will need time to adjust. However, I have confidence that acclimatizing to Missouri’s summer will prepare them for any challenge.

Argentina has established an excellent training facility just across the border in Kansas, while the Netherlands will be training at the Kansas City Current’s top-notch complex, which they will surely appreciate.

With three of the world’s top teams in Missouri and Kansas, it looks like a thrilling summer lies ahead for football enthusiasts in the Midwest. It’s evident that the American setting will favor teams that excel in ball possession.

In my view, Spain stands out as the frontrunner for several reasons. Their playing style is well-suited to the varied conditions they will encounter, complemented by their wealth of experience, demonstrated by their prowess in the Nations League.

England, too, holds a strong chance. With Thomas Tuchel at the helm, they are in capable hands. Key players like Declan Rice and Harry Kane will be pivotal. Rice has been my standout player in the Premier League this season, and in a tournament where set pieces will be vital, he could prove to be a game-changer. Kane is enjoying arguably his finest season, making his contribution crucial, while Bukayo Saka is also finding his rhythm.

England has faced its share of near misses. Take Arsenal’s triumph in the Premier League and Manchester City’s victory in the Women’s Super League this year; both squads came close multiple times before finally clinching trophies. These setbacks provide invaluable lessons, and the senior England players will be keenly aware of the narrow margins that can lead to success.

France, with their flair and individual talent, will pose a significant threat, while Argentina’s squad is engineered for success in major tournaments. Watching the 2022 final between France and Argentina again was a treat—truly an extraordinary match, perhaps the finest World Cup final ever. With Lionel Messi still performing at a high level, they will definitely be contenders.

Among the dark horses, I see promise in the Netherlands, Senegal, and Japan. Senegal has shown remarkable consistency, and with Ronald Koeman at the helm, the Netherlands benefits from his extensive experience. Virgil van Dijk is an exceptional defender and a strong leader. My recent commentary for ITV during England’s match against Japan left me thoroughly impressed by their growth over the last four years. Their youth development system is second only to Spain.

Living in the US has taught me that Europeans often harbor a subconscious bias, sometimes veering into Eurocentrism. There is a wealth of strong teams from all corners of the globe. I firmly believe Mexico can advance from Group A—football is a central passion for their fans. Opponents facing Mexico or any of the host nations on their home soil will have a tough task ahead.

Canada, under Jesse Marsch, has adopted a relentless, high-octane playing style that emphasizes pressing and aggression. I anticipate they will make an impact in their group. Australia has also made strides in recent years, and with a history of World Cup performances, Uruguay cannot be overlooked. Fans are eager to see Erling Haaland and Norway in action, and personally, I hope the USA has an unforgettable tournament.

I will be in Los Angeles for their opening match, and I can hardly contain my excitement to support Mauricio Pochettino and the players. Mauricio has significantly influenced the team’s dynamics and culture. Although the past 18 months have not been without challenges, tournaments can yield unexpected results. His squad can be dynamic and aggressive when out of possession, benefiting from a passionate and unique fanbase.

The American Outlaws, the dedicated supporters, have chapters spread throughout the country. They attend matches regularly and often travel long distances to cheer on their team. Their enthusiasm, voices, and drums create an electric atmosphere. At one of our Olympic send-off games, they greeted the team bus with a live band.

The work environment here is incredibly uplifting. Since the US is so vast, it’s not always feasible for fans to travel to support the national team as easily as we might in England. They have cultivated a distinctive culture around fan engagement that I find truly appealing.

The most remarkable aspect is the diversity and inclusivity present. I once believed this sense of belonging was exclusive to women’s games, but I have discovered it exists in men’s games as well. The atmosphere is vibrant, creating a beautiful experience.

Football in the US faces the challenge of competing with various sports, particularly giants like the NFL and NBA. This World Cup represents a pivotal moment for soccer in America, aiming to broaden its appeal and establish itself as the leading participation sport in the nation.

Major events like the World Cup are essential for drawing in new fans, and people need heroes to admire. This summer’s tournament promises to deliver both in abundance. The impact will be profound and enduring.